About Us

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Milestones

Milestones

  1. 2015

    10 March
    HK JEBN Group Center “Food Museum” was officially opened, introducing brief history of the food industry, as well as our products with product source, history and features.

  2. 2014

    11 September
    Online shopping platform Tmall Global store opened, as a milestone to strengthen China market. We are offering Chinese consumers highest quality globally imported goods, with no fakes pledge.

    From August
    Enhanced 5-days working week arrangements will apply to all shops and the production department. All members of staff who have worked for one full year will be able to enjoy a 5-days working week. This will allow staff to have sufficient time to rest.

  3. 2012

    According to the marketing survey conducted by the School of Business, University of Hong Kong. HK JEBN Ltd. is the No.1 in terms of sales volume of dried bird’s nests, Chinese cordyceps and dried seafoods in Hong Kong market.

  4. 2011

    21 August
    Unveiled the first Macau store, which located in 6/F, Circle Square, 61 Avenida De Aimeida Ribeiro, Macau.

  5. 2010

    July
    Develop the Japanese Products zone in over 10 stores at the same time. Different Japanese products have been introduced.

  6. 2008

    Awarded the “ISO 22000:2005”, “HACCP” and “GMP” food safety certifications.

    From July
    Executed eight days leave per month for retail staff and five working days per week for rear-service personnel and office staff. Awarded as the employer of “Enhancing Good People Management Practices and Harmonious Labour Relations” by Labour Department.

  7. 2007

    Invested 1.5 hundred million to purchase the whole building. The building will be reconstructed as the Operation Centre of the Group and will be completed at the mid of Year 2013.

    Awarded as “Hong Kong Top Brand” by Hong Kong Brand Development Council.

    Prosecuted several fake companies of HKJEBN successfully which those fake companies had to cease the use of the brand of “樓上® ” instantly by the officially force of High Court.

  8. 2006

    Cooperated with the Chinese University of Hong Kong for the website of www.crocobest.com to promote the genuine products of crocodile.

    Unveiled the first Guangzhou store, which located in Zone D, South Tower, Liwan Plaza, 9 De Xing Road, Liwan District.

    June
    “Eastweek”—a local magazine in Hong Kong published a report which claimed that the bird’s nest sold by HK JEBN is suspected by cheating. Consumers were misled by the report. HK JEBN immediately published an advertisement which offered a reward of HK$10,000,000 to seek any fake bird’s nest from HK JEBN. After the announcement was published, the report of “Eastweek” proved to be rumor, the case was closed.

  9. 2005

    Launched Corporate Website www.hkjebn.com.

    Established the Laboratory. Various bacterial, heavy metal, insecticides or pesticides testing are supported in existing laboratory.

  10. 2003

    Chinese Cordyceps have been introduced. Over 1 ton per year of sales volume started from 2006.

  11. 2002

    Different Dried Seafood products have been introduced.

    According to the research of AC Nielsen, No. 1 in term of sales volume of Bird’s Nest in Hong Kong. Over 20 thousand catty of total sales amount per year.

  12. 22-6-1998

    Started the business―specialized in Bird’s Nest Products.